Business Success Series Virtual Edition with Heather Lutze
How to Leverage Online Competitive Intelligence to Dominate Your Industry
with Heather Lutze
Empower your audience with an easy, information-packed and shockingly fun presentation based on Heather's book, Marketing Espionage, to take a hands-on approach to pulling back the curtain on key industry secrets.
Give your audience the leading edge:
Discover where they stand with Google right now.
Get into the mindset of their audiences and start connecting meaningfully with customers who are ready to buy.
Understand why "Intel Strategies" are not covert tricks but vital industry best practices for developing a winning online marketing plan.
Get ahead of the game by discovering your competitors' online strategies. Conduct advanced keyword research for the right phrases to get found fast. Create content strategy that connects with and converts customers.
Learn top non-technical strategies any business can implement easily to improve their Findability.
Since 2002, Heather Lutze has presented in the US, Canada, UK, and the South Pacific to groups such as Vistage International and toured with Anthony Robbins. Heather has combined 14 years of Internet and search marketing know-how into a clear, simple system to break down common mistakes and provide essential tools and solutions needed to make your site work hard for you!
A Certified Speaking Professional, she excels at turning what can be a somewhat dry topic into a fun, empowering and inspiring learning experience. Her past successes includes working at Yahoo, helping clients to dominate the web with per-per-click advertising. She founded and sold her own agency and now is a Search Engine Optimization expert and creator of the renowned Findability Formula, causing an SEO buzz wherever she goes.